With over 160 years of history, TSUJIRI continues the legacy of its founder, who revolutionized tea production methods to enhance the flavor and sweetness of Gyokuro tea leaves. Today, TSUJIRI offers the highest quality matcha and Japanese tea products, blending tradition with innovation to provide an authentic tea experience to customers worldwide. In an increasingly digital world, Tsujiri seeks to elevate its brand and customer experience. This project involves a comprehensive rebranding and website redesign that will modernize the brand's image while preserving its core values of quality, tradition, and authenticity.

Problem

To captivate the modern consumer, this project aims to create a visually stunning and user-friendly digital experience that truly captures the essence of Tsujiri.

Solution

By modernizing the brand's image and enhancing its online presence, we will attract a new generation of tea lovers and solidify Tsujiri's position as a leading tea house.