







Davis Guitar has been Singapore’s trusted music store since 1989. For more than 30 years, they have been the go-to destination for musicians, from first-time players to seasoned performers. But while their instruments resonated, their online presence was silent.
Davis Guitar has been Singapore’s trusted music store since 1989. For more than 30 years, they have been the go-to destination for musicians, from first-time players to seasoned performers. But while their instruments resonated, their online presence was silent.
Despite their reputation, Davis Guitar lacked a cohesive digital identity. Our task: capture the warmth of their store, the richness of their stock, and the credibility of their name, all in a modern, responsive website to bring the overall store experience online without compromise.




A seamless visual system that connects every Davis Guitar experience from the digital stage to physical touchpoints, creating one harmonious expression of the brand.