It is an honor for Wondertabs to be trusted by Goldsun Printing and Packaging to help guide this new journey and direction for their brand.  For nearly three decades, Goldsun has stood behind some of the world’s most iconic brands, such as Samsung, Google Home, Sephora, Uniqlo, Canon, H&M, and many more. With over 2,000 employees, three major plants, and certifications rooted in quality and sustainability, Goldsun has long been a symbol of operational scale and manufacturing excellence.

Yet behind all that scale, something crucial was missing. The brand itself did not fully reflect the caliber of its operations. There was an old logo but no cohesive identity system. There were strong production lines but no clear positioning to match. And there was no unified way to tell the story of who Goldsun is and what it stands for.

When Goldsun approached us, it began with a simple conversation about brand engagement. But as we explored more deeply together, it became clear that this was much more than a visual update. This was a chance to help a legacy company reimagine itself for the future.

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A Brand-Building Approach Rooted in Truth

At Wondertabs, we believed this project deserved more than surface-level ideas. So we showed up in person. We walked the factory floors, observed production lines, and met with people across every level. These moments matter because real brand transformation does not happen in isolation.

What started as brand engagement has grown into a full strategic transformation. We did not only bring a design perspective. We brought a business one too. So far, we have produced more than 350 pages of competitive and market research, covering everything from brand architecture to sustainability storytelling and the digital ecosystem that will carry Goldsun forward.

We spoke with stakeholders from different perspectives. We listened to people from leadership teams to production floor staff to understand how the brand is perceived, lived, and communicated day to day. We took time to observe how workflows connect and we inspected sample quality to see the standards behind Goldsun’s global output. Every insight we gathered ensures that the new brand is honest, practical, and deeply real.z

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What We Learned Behind the Scenes

Our time on-site offered invaluable insights that shaped the work ahead. Firsthand walkthroughs of production lines helped us align messaging with Goldsun’s technical rigor. Dialogue with team leads uncovered priorities, pain points, and aspirations that will guide how the brand moves forward. Observations across departments revealed internal workflows, communication styles, and the culture that fuels Goldsun’s consistency at scale. Even frontline production staff shared how they experience the brand every day. Their perspective ensures that the new brand voice resonates across the entire organisation, top to bottom.

Each layer of these insights helps ground this rebrand in the real, not in the theoretical. This is what makes the result feel honest and lasting.

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What Comes Next?

It is an honor for Wondertabs to be trusted by Goldsun Printing and Packaging to help guide this new journey and direction for their brand.  For nearly three decades, Goldsun has stood behind some of the world’s most iconic brands, such as Samsung, Google Home, Sephora, Uniqlo, Canon, H&M, and many more. With over 2,000 employees, three major plants, and certifications rooted in quality and sustainability, Goldsun has long been a symbol of operational scale and manufacturing excellence.

Yet behind all that scale, something crucial was missing. The brand itself did not fully reflect the caliber of its operations. There was an old logo but no cohesive identity system. There were strong production lines but no clear positioning to match. And there was no unified way to tell the story of who Goldsun is and what it stands for.

When Goldsun approached us, it began with a simple conversation about brand engagement. But as we explored more deeply together, it became clear that this was much more than a visual update. This was a chance to help a legacy company reimagine itself for the future.